See the Power of a Bright Smile.


Colgate and the Hispanic Dental Association recently kicked off Oral Health Month, Colgate’s annual campaign focused on educating U.S. families about the importance of proper oral care. During Oral Health Month, families can visit for oral care tips and information on Colgate Bright Smiles, Bright Futures® van visits in their community.

View the campaign's new TV commercial.

December – January 2013

2013 "My Bright Smile" Global Art Contest

For nearly 15 years, the My Bright Smile Global Art Contest has invited children from classrooms all over the world to create artwork that shows what their own bright smiles means to them.

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Country winners receive scholarships for themselves and for their schools. Click here to view each month and learn more about the artists and their inspiration.

April – May 2012


Colgate Bright Smiles, Bright Futures® oral health education program recently held a special event at the Fienberg Fisher School in Miami Beach to dedicate one of its mobile dental vans to provide free dental screenings, oral health education and treatment referrals to children in need throughout Florida.

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Against a backdrop of music and costumed characters, more than 400 elementary school students joined former Miami Dolphin Jason Taylor to celebrate the unveiling of Colgate's mobile dental van for the state of Florida. As part of the festivities, students on-site received free dental screenings aboard the van and participated in a mass “brush-a-thon” led by Taylor.

Dental care is the single greatest unmet need for health services among U.S. children. According to the Pew Charitable Trust 2011 report "The State of Children's Dental Health: Making Coverage Matter", the state of Florida performed the worst with regard to ensuring low-income children’s access to care; receiving a grade of "F" for the second consecutive year.

"For more than 20 years, Colgate Bright Smiles, Bright Futures® has focused on improving children's oral health across the country," explained Dr. Marsha Butler, Vice President, Global Oral Care and Professional Relations, Colgate-Palmolive. "With staggering cavity rates and increased school absences, we recognized Florida as an area where we could make a big difference. With support from our professional and community partners, we are confident that we can provide a valuable service in Florida by providing free education materials and dental screenings to children in need."

Click here to watch the video

February – March 2012

The Power of a Bright Smile: Give Kids a Smile®.

Each February, the American Dental Association (ADA) sponsors National Children's Dental Health Month (NCDHM) to help raise awareness among families and policy makers about the importance of good oral health habits. By encouraging healthy routines at an early age and scheduling regular dental visits, children can experience a lifetime of healthy teeth and gums.

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Colgate is delighted to partner with the ADA to provide education along with preventive and restorative care to low-income children who do not have access to dental care. For the 10th annual Give Kids A Smile Day® (Friday, February 3, 2010), Colgate will supply toothbrushes and toothpaste to participants nationwide. For more information on this campaign, please visit

October – November 2011

The Power of a Bright Smile: Partnering with the National Dental Association to Improve Children's Oral Health in the U.S.

Colgate's commitment to improve children's oral health in the community includes a longterm partnership with the National Dental Association (NDA), the world’s largest minority oral health association.

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As part of the partnership, Colgate provides scholarships to African American dental students, research grants to historical African American dental schools, and develops communication programs for NDA members and their patients on relevant oral health topics. In addition, NDA members actively participate in Colgate's Bright Smiles, Bright Futures program, serving as volunteer dentists on the mobile dental vans that screen children in underserved communities for cavities and other signs of oral disease. The volunteers share their experiences working with children in the community and parents share the impact Bright Smiles, Bright Futures is having on their families.

Click Here to watch the video

August – September 2011


Colgate partnership with Walmart brings Colgate Bright Smiles, Bright Futures® to more children in need.

Colgate has partnered with Walmart to create "Building Smiles Together™," a new initiative to help combat rising cavity rates among children by providing free oral health education and dental screenings at Walmart stores.

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As part of the partnership, Colgate Bright Smiles, Bright Futures® mobile dental vans will visit more than 230 Walmart stores this year to provide free dental screenings and treatment referrals to children in need.

"Building Smiles Together™" recently kicked off in Dallas with an event featuring All-Star third baseman Adrian Beltre, who helped "strike out" cavities by promoting healthy habits among hundreds of local YMCA campers.

To learn more about this exciting program, please visit